Saul Bass is best known for reducing an entire movie into a single image. He introduced broken typography into a realm where movie posters featured only paintings or actors to attract audiences. His simple lines and clean images created an innovative movement in graphic design during the 1960's, and famous movie director's recognized his work. Bass designed impressive movie posters for directors Otto Preminger, Stanely Kubrick, and Alfred Hitchcock. His design concept was to, "Symbolize and Summarize" in order to quickly attract people to a movie and its storyline. After his design style was overplayed, Bass began to design logos for AT&T, United Airlines, and Quaker.
I appreciate the simplicity/complexity of Bass' designs. He uses clean, simple lines that tell an entire story on one page. The simplicity illuminates a certain power to it, making the work easier to view either for a few seconds, or moments at a time. I plan to incorporate Bass' concept of symbol and simplicity into my postcard, as well as broken text and strong lines.
Here are some of my favorite designs by Saul Bass:
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